Tami Lai (CS’14) is currently the New Media Manager of the Urban Redevelopment Authority (URA).
At work, she leads an editorial team to manage URA’s social media accounts while generating new content. Lai is also constantly coming up with new strategies to boost their online engagement.
Lai said she is grateful for her time at the Wee Kim Wee School of Communications & Information.
She recalls that classes at WKWSCI often incorporated elements of social media which has given her a competitive edge in the workplace. These modules aided Lai in landing her current job at the URA and prepared her for its scope of work.
Prior to this, she explored the prospects of journalism as a writer at NYLON Singapore - a global publication that covers the latest fashion, music and beauty trends for young women.
At Nylon, she rose the ranks to become Senior Writer and eventually, Associate Editor.
Lai shared that working in a newsroom was a grueling experience. The hours were long and oftentimes, newsroom staff had to take on additional roles when they were short-handed.
However, she believes that “being thrown into the deep end” has shaped and prepared her for her current role today.
“I had to plan the pagination, make decisions with the design team, manage the timelines of clients and the team— and on top of all that, to write a 3,000 word cover story,” said Lai. “In the end, everything came together on time and I was proud of the content and I was thankful.”
“My education and work experience continually inspires and motivates me, it keeps me excited about the media industry in Singapore,” said Lai.