After working in the public relations industry for five years, Adlena Wong decided to cut back on office hours to focus on her family.
“Teams were lean and we were pretty much thrown to the deep end and expected to do everything — from canvassing for new businesses and servicing the clients to writing and pitching press releases, housekeeping and reporting,” she said.
Wong decided to set up her own company, Platform Public Relations, in 2012, where her portfolio of clients ranged from multinational companies to startups.
“Communications and writing are my blood and lifelines so it was a no-brainer to set up something that combines and plays up those strengths,” Wong said.
The 35-year-old, who majored in journalism at the Wee Kim Wee School of Communication and Information, is also an editor at the Singapore Institute of Directors, where she edits communication collaterals for presidents and chairmans of various companies.
While at WKWSCI, she honed her editing skills as an opinion editor at The Nanyang Chronicle and picked up important presentation skills from her peers which she still uses today.
“Being in the company of some of the most exceptional and gifted people — both classmates and faculty alike — was something that I was extremely grateful for,” she said.